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Brandon Long

I started shooting Polaroid around late 2010 and converted completely to instant film exclusively around the beginning of 2011. I always had envisioned myself as a filmmaker, writing scripts and directing my own films. But never had access to cast and crew of people, or at least the motivation formulate one of my own. A friend of mine encouraged me to start shooting 35mm film to fill the movie-making void. So I found my dad's old Olympus OM2 and went to town. I was never particularly satisfied with the aesthetic of my photography, always altering colors and tones to get that "specific look" I wanted. The closest I could get was to buy expired film.

Eventually that same friend told me about the impossible project. So I started looking at picture archives on Flickr of Polaroids. A lightbulb went off. This was exactly what I had been looking for. A medium that perfectly accentuated every visual aspect that I had been going for and editing my 35mm film to look like. I had no idea Polaroids were so versatile and cinematic. One of the biggest draws tho, were that Polaroids, especially when placed side by side, look like a storyboard collage for a film. So the style I started to develop, was to tell a story with each shot I took.

A personal philosophy I've always held dear to my heart since it's inception is a phrase I came up with called "The Only Magic Left is Art." The meaning in a nutshell is this: Acknowledging the supernatural element of art, how it is still unexplainable on how or why we do it and where it comes from and that ultimately it is a reflection of our "divine" nature. Whatever your interpretation of "divine" may be. It is something bigger than ourselves. This has always been the underlying influence of all my art pieces.

People's Choice Award


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